Social Media for sure changed our lives. Instagram, Facebook, YouTube and Co. had a huge impact on pretty much all facets of life in the last decade. In good ways and also in bad ways. We can stay in touch with friends even though they are a thousand miles away. We can follow our idols and feel like we are somehow part of their lives. We can start a revolution online and we are able to connect with pretty much everyone in the world in just a few seconds. Social Media created jobs, it became a huge marketing tool and for some people these platforms made it possible to create their dreams.
Only a few years ago, before YouTube and Co. it was incredibly hard to be a so-called “Content Creator”. Even if you had all the tools you still had almost no platform to share your work, your art. When it comes to action sports, to get recognized you needed to send in multiple tapes to the Skate brands in order to get sponsored or even to get on the radar. Nowadays you upload your clips on YouTube and Instagram and pretty much just wait. If you are awesome people will probably start to follow you and you get recognized. Sure, it is not that easy, but still, these platform made it way easier to create your dream and follow your passion.
It's not only about action sports, Justin Bieber got discovered through YouTube and many more people from all kind of backgrounds could make a profession due to Social Media. You have Skate-Youtuber and Instagrammer like “Josh Katz”, “Chris Chann", “Shaun Hover”, ASMR artists like "ASMR Darling", Ski-Pros like "John Olsson", BMX-Pros like "Scotty Cranmer", professional Twitch Streamer and many more. Not all of these people are professionals in their area but they are all creating content and building up their own communities and partly made their profession to be a "YouTuber", "Content Creator" or whatever you wanna call it. That means, with the help of YouTube and Co. you don't necessarily have to be the best at something in order to follow your dreams. If you have a huge fanbase and create entertaining and inspiring content you can still follow your passion, create your dream and make a living out of it.
I personally think what they are doing is really cool, but on the other hand a lot of people don’t really understand how much work it can be. Creating content on YouTube or Twitch etc. is a really time intense business. Sure it is not like a 9/5 job but it is also really risky and some of them also have a regular job or still going to school/university. What if all of the sudden no one likes to watch your videos anymore? There are still a lot of questions out there about being a content creator or Social Media Hero and I would love to bring some light into the darkness. In order to get more background information for you, I’m planning to do Interviews with Social Media Heroes like Skate- and BMX- YouTuber and Instagrammer. So stay tuned the first Interview will probably go live in the next weeks.